Joffrey's Coffee and Tea is a Tampa-based specialty coffee roaster. Since 1984, their passion for exceptional coffee and tea has been the heart of what they do.
This Branding and Packaging Design project challenge was to take an existing product and place it in new packaging. This packaging takes ground coffee and places it into single serving pour-over coffee filters. These filters are perfect for those on-the-go as they are mess-free and compostable.
Joffrey's Midtown Blend is inspired by the diverse and ever-changing city Joffrey's calls home. This blend features notes of lively lemon, and a medley of toasted nuts with dark berry background.
Three of the Roastmasters favorite coffees make up this deliciously complex blend. Combining coffee from Kenya AA, Ethiopian Yirgacheffe, and Costa Rica “Central Valley”, Joffrey’s Midtown Blend yields a crisp well-balanced acidity, perfect medley of citrus & nut with enticing hints of wild berries.
The infographics on the back panel are hand illustrated using Adobe Illustrator.
custom designed dieline
designs for the individual packets
original packaging